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Privacy Policy

Privacy Policy

Last updated: September 2026

At Wildbunch Florists, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains what personal information we collect, why we collect it, how we use it, who we may share it with and the rights you have over your information.

This policy applies when you visit or use the Wildbunch Florists website, place an order with us, contact us, sign up for marketing communications or otherwise provide us with your personal information.

1. Who we are

Wildbunch Florists is a trading name of Oxdrove Associates Ltd, a company registered in England and Wales.

Company number: 08062256
Registered office: See below

Our trading address is:

Wildbunch Florists
14 West Street
Alresford
Hampshire
SO24 9AT

Email: hello@wildbunchflorists.co.uk
Telephone: 01962 735097

For the purposes of UK data protection law, Oxdrove Associates Ltd is the organisation responsible for deciding how and why your personal information is used.

2. What information we collect

Depending on how you interact with us, we may collect:

Information you provide when placing an order

This may include:

  • your name;

  • billing address;

  • delivery address;

  • email address;

  • telephone number;

  • recipient's name and delivery address;

  • gift messages and other information you choose to include with an order;

  • details of your order and delivery preferences; and

  • payment information.

Payment card details are processed securely by our payment providers. We do not store your full payment card details ourselves.

Information you provide when contacting us

If you contact us by email, telephone, through our website or in another way, we may keep your name, contact details and the contents of your enquiry so that we can respond and keep a record of our communications.

Information relating to workshops, weddings and events

If you enquire about or book a workshop, wedding or event, we may collect information such as your name, contact details, event details and information needed to provide the service you have requested.

Information collected automatically

When you visit our website, certain information may be collected automatically, including information about your device, browser, IP address and how you use our website.

Some of this information may be collected using cookies and similar technologies.

3. How we use your information

We use personal information for the following purposes:

To process and fulfil orders

We use your information to:

  • process payments;

  • prepare and deliver your order;

  • contact you about your order;

  • communicate with the recipient or delivery location where necessary;

  • deal with queries, complaints or problems; and

  • provide customer service.

The legal basis for this is generally that processing is necessary to perform our contract with you.

To provide other services

We use your information to manage workshop bookings and enquiries and to provide wedding and event floristry services.

The legal basis will generally be performance of a contract or taking steps at your request before entering into a contract.

To operate and improve our website and business

We use information about how visitors use our website to understand how our website performs, improve our products and services and make our website easier to use.

We use Google Analytics to help us understand how visitors use our website, including information such as which pages are visited and how visitors found our website.

Where required, we will ask for your consent before using non-essential cookies or similar technologies for analytics.

To send marketing communications

We use Shopify to send our email marketing communications.

If you have chosen to receive marketing communications from us, we may use your email address to send information about Wildbunch Florists, including new products, seasonal flowers, workshops, special offers and other news that we think may be of interest.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.

Unsubscribing from marketing communications will not affect communications relating to an order you have placed with us.

To meet our legal obligations

We may need to use and retain certain information to comply with legal, accounting, tax and regulatory requirements.

4. Our legal bases for using your information

Under UK data protection law, we need a lawful basis for using personal information.

Depending on the circumstances, we rely on one or more of the following:

Contract
We need to use your information to process and fulfil an order or provide a service you have requested.

Legal obligation
We may need to retain or use information to comply with legal, accounting or tax requirements.

Legitimate interests
We may use information where it is necessary for the legitimate operation and development of our business, provided that our interests do not override your rights and interests.

Examples may include dealing with customer enquiries, preventing fraud, maintaining website security and improving our services.

Consent
Where required, we will ask for your consent before using your information for particular purposes, such as certain marketing communications or non-essential cookies.

Where we rely on consent, you can withdraw it at any time.

5. Who we share your information with

We do not sell your personal information.

We may share information with trusted organisations that help us operate Wildbunch Florists and provide our services.

These may include:

  • Shopify, which provides the platform on which our online shop operates and our email marketing is managed;

  • payment service providers, to process payments securely;

  • delivery and logistics providers where necessary to fulfil an order;

  • Google, through Google Analytics, to provide website analytics;

  • website, hosting, IT and technical service providers;

  • professional advisers such as accountants, lawyers or insurers where necessary; and

  • government, regulatory or law-enforcement authorities where we are legally required to do so.

These organisations should only receive the information they need to provide their services to us or where we are legally entitled or required to share it.

Shopify processes customer information as part of providing its ecommerce services, while Wildbunch remains responsible for deciding how customer information is used.

6. Information about flower recipients

When you order flowers for someone else, you may provide us with the recipient's name, address, telephone number or other information needed to make the delivery.

We use this information only as necessary to fulfil the order and make the delivery.

Please make sure that you have a legitimate reason for providing another person's personal information to us.

7. Cookies and Google Analytics

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to operate, including functions such as shopping baskets, checkout and security.

We also use Google Analytics to understand how visitors use our website and to help us improve it.

Google Analytics may use cookies or similar technologies to collect information about website usage. Where required by law, we will obtain your consent before using non-essential analytics cookies.

You can control or delete cookies through your browser settings. Depending on your settings, some parts of the website may not work correctly.

Shopify provides tools for managing customer privacy settings and cookie consent, including a cookie banner for visitors in the UK and other relevant regions.

The ICO's guidance requires businesses to provide clear information about non-essential cookies and obtain appropriate consent before using them.

8. How long we keep your information

We keep personal information only for as long as we reasonably need it for the purposes described in this policy.

The length of time we keep information depends on what it is and why we need it.

For example:

  • order and transaction information may need to be kept for accounting, tax and legal purposes;

  • customer service correspondence may be retained for as long as necessary to deal with the enquiry and maintain an appropriate record;

  • marketing information may be retained while you remain subscribed, or until you ask us to stop using it for marketing; and

  • information collected through cookies and Google Analytics will be retained according to the relevant service and our cookie settings.

When information is no longer required, we will securely delete it or anonymise it where appropriate.

9. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. International transfers

Some of the organisations we use to provide our services, including Shopify and Google, may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, appropriate safeguards will be used in accordance with applicable data protection law.

11. Your rights

Depending on the circumstances, you have rights under UK data protection law including the right to:

  • ask for a copy of the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your personal information in certain circumstances;

  • ask us to restrict how we use your information in certain circumstances;

  • object to certain uses of your information, including some uses based on legitimate interests;

  • withdraw consent where we rely on your consent; and

  • request the transfer of certain information to another organisation where the right to data portability applies.

These rights are not absolute and there are circumstances where we may legally need to retain or continue using certain information.

If you want to exercise any of these rights, please contact us using the details below.

12. Marketing communications

If you receive marketing emails from us through Shopify, you can unsubscribe at any time by clicking the unsubscribe link at the bottom of the email.

You can also contact us at hello@wildbunchflorists.co.uk and ask us to stop sending marketing communications.

We will continue to send essential communications relating to orders or services you have requested where necessary.

13. Children's information

Our website is not directed specifically at children and we do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided us with personal information without appropriate permission, please contact us.

14. Links to other websites

Our website may contain links to websites operated by other organisations.

This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices.

We recommend that you read the privacy policy of any third-party website you visit.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, the services we use or applicable legal requirements.

The latest version will always be published on this page.

Last updated: September 2026

16. Contact us

If you have any questions about this Privacy Policy or how we use your personal information, please contact us:

Wildbunch Florists
14 West Street
Alresford
Hampshire
SO24 9AT

Email: hello@wildbunchflorists.co.uk
Telephone: 01962 735097

17. Complaints

If you have concerns about how we have used your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information about making a complaint is available from the ICO website.